Local SEO is an excellent way of increasing search visibility for enterprises serving a local area. These could be supermarkets, SEO agencies with local clientele, or service-area businesses like your plumber.
As a powerful tool for small businesses, Local intent makes up approximately 46% of all Google searches
What this means is that if you're not optimizing your business for local search, you could be among the 56% of local retailers who haven't claimed their Google My Business listing, thus leaving money on the table from ready-to-buy customers "near you."
Although Google My Business helps you start on"the right foot," there are other steps in local Search Engine Optimization, and the strategies in this article will guide you to the light of this particular tunnel if you read till the end.
How do I know if I need a Local SEO strategy?
The keyword in this question is "local." Do you sell your products or service to customers who live from zero to 15 miles away? Would these customers drive up to ten minutes to get your products and services? If you can answer yes to these questions, you are likely in need of the services of a Local SEO expert to manage your local SEO strategy.
Several other business types can benefit from implementing this SEO strategy, such as:
- Local businesses
- Multi-location brands and franchises
- SEO agencies working with local clients
- Service-area businesses (SABs)
So, what is local SEO? And why is it essential to the success of your business?
What is Local SEO?
The purpose of local SEO is to boost your online visibility so that local searches on Google and other search engines will generate business for you. According to Google, 76% of consumers who searched for a local product or service using local SEO near me visited a store within 24 hours.
A brick-and-mortar company specializing in local products or services and whose clientele consists exclusively of local customers should opt for local SEO.
For instance,If you are a plumber who operates in Sacramento, you don't need your website to appear in search results of people looking for a plumber in Europe. You only want your website to be more visible to people looking for plumbing services in Sacramento.
Unlike traditional SEO, also known as Organic Search Engine Optimization, which targets a larger market, Local Search Engine Optimization targets search queries specific to the cities, states, or relevant countries. In most cases, The phrase “near me” accompanies these searches. For example, a local search engine optimization will probably target "Local SEO services in Spain," while traditional SEO will target "Local SEO service."
How does Local SEO differ from other forms of SEO?
You can regard local SEO as a subset of Traditional SEO as it focuses on getting higher rankings for your website's pages to search for them locally. Traditional SEO instead focuses on getting higher rankings on a global scale.
Local and organic SEO are still important, even when compared.
Nevertheless, local SEO is crucial for businesses that cater to local customers. International companies that draw customers from all over are somewhat less bothered by this.
How Does Local SEO Work?
Basically, Local SEO works like a regular Google search.
Whenever someone searches, Google scans its index to find the best results for their query.
Unlike other search results, Local SEO is ranked based on unique factors. These include:
- The search location
- Presence of Google My Business listing
- Keywords used in Google My Business profile
- NAP citations
- Number of "check-ins" at that location
- Social media shares
- Google Maps star rating for that business
- The sentiment of online reviews
- The Keywords used in online reviews
If you're a small business, Local Search Optimization will increase your leads. While these may take time and effort, especially if you're doing it without the help of an SEO specialist like me, with professional local SEO services, the wait is usually not long.
To get the most of Local SEO for your business,a professional must optimize your website to check the boxes of the above-ranking factors.
Benefits of Local SEO for Your Business Success
• Your business details appear in front of ready-to-buy consumers.
Remember the days when you combed through yellow pages for companies that offered the services and products you were looking for? In today's world, you simply type the product or service you're seeking into a search engine on your mobile device, laptop, or desktop. A list of businesses offering those products or services will appear.
Also, adding the phrase"near me" will further display anything within a close distance of your present location.
These results are filled with online company listings, similar to the yellow pages of old. This is precisely how local customers will find you when you leverage the expertise of my professional Local SEO services.
• Citations in Online Directories That Are Reliable And accurate
Optimize Your Local Pack Rankings and Organic Rankings.
Throughout the local citations, you must correctly and consistently list your business name, address, and phone number. Your NAP Data is the term given to this information. A search engine bot is more likely to display your content on the Search Engine Result Page ( SERP ) if it feels it is consistent and accurate.
• Your Business Will Gain Opportunities for Third-Party Reviews
The following are the three primary pillars for ranking well in the Google Local Map Pack:
How successfully do you target those keywords your potential buyers would type into a search engine?
How effectively does your business stand out on the internet?
How accessible is your business to a potential consumer looking for your goods or services?
How To Select the Best Local SEO Service Provider
In today's world, where information is unlimited with many available tools, some people may go with anyone who poses as a Local SEO Specialist or decide to implement themselves. While many SEO methods are free to use, ranking top of the search engine takes a lot of effort and expertise.
Here are the advantages and disadvantages of hiring a top local Seo expert versus a DIY approach to save you the stress of worrying about which is right for you.
Advantages of DIY Local SEO:
There are free SEO tools and many SEO contents available on the Internet. So, if you want to conduct local SEO for your business, you'll need to spend money on your website and learn as you go.
Disadvantages of DIY Local SEO:
DIY SEO is time intensive. Ranking top of Google and other search engines can take a long time and a lot of effort with the wrong SEO strategy.
While this may be a learning opportunity, the internet is also filled with free misinformation, and if you don't know which sources are trustworthy, you might harm your rankings or waste time and money on an SEO plan that doesn't work.
It takes a whole village (multiple sets of SEO skills ) to implement an SEO strategy. SEO is a long-term growth strategy in which you reap what you invest. It necessitates a great deal of research and repetition, and it only becomes more complex as your business expands.
I understand that juggling business operations while implementing a local SEO strategy may negatively impact your productivity and bottom line. That is why my SEO services are available to take this off your to-do list.
Advantages of Professional Local SEO Services:
You leave the hard work to a Local SEO specialist. Delegate the time-consuming tasks to a professional with the necessary time, tools, and experience to do the job quickly while you focus on other aspects of your business.
The benefits are more speedy. My main goal as an SEO Services provider is to use the resources and systems I have in place to execute search engine optimization for businesses like yours right away.
As local customers continue to switch online to search for products and services, internet marketing will keep changing to meet these demands.
On the other hand, search engines are also constantly updating their algorithms. As a business owner, keeping up with your team, establishment, customers, and the ever-evolving Internet landscape would be a demanding time you probably don't have. A professional like me can devote 100% of my focus to your company's search engine optimization, ensuring that you achieve the best results possible.
Before you choose to work with a Local SEO Expert, ensure to look into their years of work and portfolio.
Why my SEO Services Are Your Best Bet
As a web developer and SEO marketing specialist with a proven track record of successfully building, managing, and optimizing products and end-to-end digital solutions, I aim to dedicate 100% of my time and expertise until your local business gains the visibility it deserves.
More Local SEO Tips
Optimize for Google My Business.
- Engage in social media discussions and publish to Google My Business.
- Make sure your name, address, and phone number are all the same across all platforms
- Improve the quality of web directories and citations.
- Conduct a local SEO audit.
Local SEO is worth investing in, especially now, after the COVID-19 pandemic, when customers try to reach you online than offline more often. In current times, getting discovered online by your local audience significantly boosts your business's relevancy. Contact me today to get started.